You know the Conor Mcgregor fights, the Ronda Rousey fights, the Daniel Cormier fights etc. etc.
But the UFC also knows that they are not alone and that there are other events and organisations airing their own fights…
Cage Rage, Glory, Elite FC, King of The Cage etc. etc.
So, why does the UFC not simply attempt to crush these organisations by bad mouthing them as inferior, airing shows at the same time as them or by extreme advertising tactics?
Because, the UFC knows that there is more money to be made in joining forces with these smaller organisations, rather than crushing them!
So, how has the UFC joined forces with their competitors? By streaming their competitors events via UFC Fight Pass (a paid membership website owned by the UFC and designed for MMA fans that want to watch major MMA, kickboxing and grappling events from around the world live and on demand).
This creates a win-win situation for both the UFC and their competitors.
The smaller events get increased exposure and the UFC increases their revenue by charging out more memberships to UFC Fight Pass.
I can also imagine that the UFC knows that in helping these smaller competitor organisations, they also know that they will in turn further expand the sport of MMA, which would overall increase the UFCs fan base and profitability.
So, my question to you today is what competitors can you team up with?
How can you break bread with someone else to increase your own and their own profitability?
Options are limitless, the world does not always have to be dog eat dog!
Thank-you for reading.
– Jordan Flynn
PS. Please leave me a comment if you know any other businesses that have gone this route with their own competition or if you have any other ideas on how the UFC could further increase their own bottom line.
I’m keen to read what you all have to say!
PPS. If you want every UFC fight EVER recorded and more, sign up to UFC fight pass here!
PPPS. If you liked this blog post and you want more like this, sign up to my blog newsletter and have these posts sent directly to your inbox. Don’t miss a thing!
“Kill this bitch, steal this girl, coke, dope, smack and crack”.
My ears love the sound hip hop music gives to me.
But then again, if I was to do some cocaine I’m sure my body would love the feeling of that too…
Now, some hip hop music can be light and uplifting, but some hip hop music can be harsh and angry.
My question today is, can music change your vibration and make you feel different on the inside?
I used to listen to Metallica when I was younger.
And other bands that played angry styled music like KoRn, Slipknot, Disturbed etc. etc.
Did this angry styled music have an effect on me?
I believe it very well did.
As an artist goes deep into a certain state of emotion to create a certain piece of music, I believe that their creation is welded together with their emotions, and when listened to by the audience, it is carried through and effects them.
The emotions of that artist are transmuted into their voice and instruments, creating a musical piece that vibrates either positively or negatively.
Which you, as the audience, then listen to and are influenced by.
Does happy music make you feel happy? Does sad music make you feel sad? Does angry music make you feel angry?
Did you know we are made up of 75% water?
I remember seeing this video on Youtube where this Japanese scientist played different kinds of music to water in test tubes. He then looked at each sample of water’s molecules under a microscope to see if there were any changes.
The results were amazing…
The angry metal music made the water molecules look all chopped and harsh, while the classical music made the molecules look like clean, cut snowflakes.
Which is nuts if you think about it.
Next time you listen to music, talk to yourself, listen to your intuition.
Does this song make me feel anxious? Does this song make me feel sad? Does this song make me feel better?
Don’t choose a song that you think will make you feel better, listen to a song and see if it makes you feel better.
You may just need a song that helps you travel up the emotional scale.
The Emotional Scale:
Going from a fearful state all the way up to a state of joy may be too far a jump – that is why I say go with what feels right.
You may need to go from hopefulness to get to optimism and so on and so on.
Go with what feels right, you will know because you can feel it.
Best of luck and happy listening 🙂
PS. If anyone’s interested, here is the short video on the results of the water experiment I spoke about earlier. The full documentary is quite interesting and can also be found on Youtube.
And here is another video of Abraham teaching about the power of music and vibration. I cannot find the specific video I wanted to share, but this video seems extremely similar in it’s teaching and may even be better:
Let me know what you think about this. I want to hear your opinions, so leave me a comment sharing your thoughts!!!
If you liked this post, then sign up to my newsletter and you will get more posts like this sent straight to your inbox so you don’t miss out! 🙂
I told the lady from the depression helpline that “I prefer to do things out of inspiration, not motivation”.
She replied saying “So, you like to do things you want to do and you don’t like to do things you don’t want to do?”.
I said “Well… yes”.
Then I said, “But I feel so lethargic. I feel so exhausted to pick myself up even though I know I need to do some things to make myself feel better. Should I do them?”
She said… “This is a characteristic of depression, feeling exhausted, you just have to push through what’s hard in order to feel better”.
I took her advice.
I got up.
I put my training gear on and went out and started beating the shit out of my heavy bag.
I felt better.
The momentum had begun to shift the other way.
As Law of Attraction channeller Abrahm-Hick’s teaches: Feeling good is momentum based.
If you’re feeling blue you have to try and slow the ball of momentum down, bring it to a halt and try to get it rolling the other way, downhill, towards feeling good.
Start small and build that momentum up.
Here is the route I took in order to start getting my internal ball to roll towards happiness:
1. I got out of bed and started exercising (I know this always makes me feel better. I made it a priority that I would commit to at least 30 minutes of training even though I didn’t feel like training for that long).
2. I started saying positive affirmations in my head to myself every so often.
“I can do this.”
“I feel better.”
“I want to feel better.”
3. I started mediating in the morning again (15 mins).
4. I started visualising the things I wanted to allow to come into my life through a meditative state in the morning again (5 mins).
5. I cleaned up my room. (I feel cleaner on the inside and overall better when my room is clean and tidy).
6. I started writing a nightly to do list for the next day and sent it off to my girlfriend, so that she could act as my accountability partner.
Here is the to do list I sent to her from day 2 of Operation Momentum Reversal:
a. Get up after 8.5 hours of sleep.
c. Find the best course for you (5 min).
(I’ve been looking into counselling courses lately, as I think this is a career I may be interested in. I set the timer for 5 minutes knowing full well that I would not be overwhelmed by it and that I would end up researching for longer).
d. Walk Riley (My dog, that is a Schnoodle).
e. Study something that will help me in my life for 30 minutes.
f. Visualise 5 min.
g. Start my 3 minute repeat timer on my phone to jolt me with an alarm every 3 minutes to remind me to watch my thoughts and reconsider what I may be thinking at that point in time. Here’s the app I use: Repeat Timer Pro.
POSITIVE THOUGHTS ONLY. AS POSITIVE ATTRACTS MORE POSITIVE.
This is a great mindfulness technique.
As you can see I tried to keep this to do list pretty simple and not too teasing, as I wanted to start the shift in momentum by keeping things light at first and building upon that.
Now it’s day 4 since releasing myself from this funk and I am now feeling much, much better and much more inside the vortex aka. feeling good.
In short, my learning from this challenge and my advice to YOU is that sometimes you HAVE to do the hard stuff in order to get yourself closer to happiness and to start feeling good again.
“Okay, what did they buy? How much did they spend? Damn, Macklemore spent that much! He must be rich as heeeellll! haha he spent more than Bow Wow, he must be richer, well, yeah he probably is…”.
Talk about interesting.
Over the weekend I received a Culture Kings newsletter email, which cleverly included a copy of Lil Bow Wow’s (or just Bow Wow now?…) and Macklemore’s purchase receipts from their recent shopping experience with the urban mogule merchant.
I love seeing marketing pieces like this because they show ingenuity, as this is something I have never personally seen done before.
It shows that most businesses have the ability to capitalise on some form of celebrity endorsement marketing. Because everyone wants to be “cool” like celebrities…
Anyway, I know you want to see the receipts, so here they are.
Pretty cool, huh? and pretty smart.
This is not the first time Culture Kings has capitalised on celebrity endorsement marketing.
In the past they have cleverly done it with photos, blog posts and promo videos, such as the one below:
Marketing this way is good for both parties.
It’s a you scratch my back, I scratch your back type scenario.
More hype for the celebrities promoting their Australian tour and more hype for Culture Kings promoting their products.
And as the old cliche goes “if you got it, flaunt it”.