If I can make you 1$ richer, would you pay me 20 cents?
When you think of your competition in business what first comes to mind?
Help them??? wait a minute, WTF? Why would you wanna help them?
Most people walking this Earth probably think CRUSH THEM…
And yeah, I get that, I can understand why most people would think that.
But, why crush them when you can help them and they can help you?
It’s an abundant world out there (in my opinion) and there is ALWAYS MORE to go round.
So, why not team up with your competition and share the profits? Because, that’s what the UFC (Ultimate Fighting Championship) did.
You see, the UFC has their own events.
You know the Conor Mcgregor fights, the Ronda Rousey fights, the Daniel Cormier fights etc. etc.
But the UFC also knows that they are not alone and that there are other events and organisations airing their own fights…
Cage Rage, Glory, Elite FC, King of The Cage etc. etc.
So, why does the UFC not simply attempt to crush these organisations by bad mouthing them as inferior, airing shows at the same time as them or by extreme advertising tactics?
Because, the UFC knows that there is more money to be made in joining forces with these smaller organisations, rather than crushing them!
So, how has the UFC joined forces with their competitors? By streaming their competitors events via UFC Fight Pass (a paid membership website owned by the UFC and designed for MMA fans that want to watch major MMA, kickboxing and grappling events from around the world live and on demand).
This creates a win-win situation for both the UFC and their competitors.
The smaller events get increased exposure and the UFC increases their revenue by charging out more memberships to UFC Fight Pass.
I can also imagine that the UFC knows that in helping these smaller competitor organisations, they also know that they will in turn further expand the sport of MMA, which would overall increase the UFCs fan base and profitability.
So, my question to you today is what competitors can you team up with?
How can you break bread with someone else to increase your own and their own profitability?
Options are limitless, the world does not always have to be dog eat dog!
Thank-you for reading.
– Jordan Flynn
PS. Please leave me a comment if you know any other businesses that have gone this route with their own competition or if you have any other ideas on how the UFC could further increase their own bottom line.
I’m keen to read what you all have to say!
PPS. If you want every UFC fight EVER recorded and more, sign up to UFC fight pass here!
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